Data & Analytics
Insightful data helping make impactful decisions
We are a full service Digital marketing Agency based in the heart of the Midlands.
We are data and analytics professionals that understand the need to be customer centric. We implement a data and analytical reactive and driven approach using a variety of tools to track the volume and the quality of traffic on your online channels. We take data seriously and use state of the art software to track and analyse every part of your user journey.
What we do
Delivering powerful insights transforming digital marketing campaigns
Our Data & Analytics Services
Full service analytics reporting
Analytics set up
The first step is to set up various accounts and verify ownership under one profile. This is so we can manage all of the various tools from one place, as well as integrate them for the best insight into your digital markeitng and web performance.
Once your accounts are created it’s time to configure our tracking to highlight the metrics and KPIs important to you. The possibilities are endless from conversions to time spent on a single page. Our team of digital marketers will work with you to establish your goals.
Once we have set up various tracking its time to link your assets together along with linking them to your website. This is because some channels like google analytics and google search console work best when linked.
We report back our findings on a monthly basis with an easy to follow report. Additionally our account managers follow up with a call to make sure you understand the report and our recommendations fully.
Based on the insights we get from your monthly reporting our data scientists will re evaluate your digital marketing campaigns in order to get the most ROI.
Similar to optimising your digital marketing campaigns based on your data insights, we can recomend and make changes to your website and web pages in order to improve your ranking on search engines or conversion rates.
Frequently asked questions
Data analytics is the key to unlocking the most value you can extract from data across your organisation, to create a productive, cost-effective analytics strategy that gets results.
Depending on the stage of the workflow and the requirement of the data analysis, Data & Analytics answer everything a company needs to know; from what’s going on in the company to what solutions to be adopted for optimising processes and functions.
No one type of Data and Analytics is better than the other. That being said, we focus on the four main types of data which business can use and benefit most from. These are descriptive, diagnostic, predictive and prescriptive.
Absolutely. We have a lot of clients who are not E-commerce. There are many reasons to invest in Data & Analytics even if you don’t sell online including giving further insight into the performance of your brand, possible outcomes and direction for future strategies to encourage more offline sales.
We are a service based business and so all of our work is bespoke. Its difficult to give out right costs for everything however we do have flat rates for some of our services as well as packages for brands to outsource multiple marketing elements. Get in touch today to find out more.
Why use us for Data & Analytics?
Lets work together!
Let’s get started and together we can grow your business online. Fill out your details and we’ll be in touch with you shortly