Data & Analytics

Insightful data helping make impactful decisions

Analytics reporting

We are a full service Digital marketing Agency based in the heart of the Midlands. 

We are data and analytics professionals that understand the need to be customer centric. We implement a data and analytical reactive and driven approach using a variety of tools to track the volume and the quality of traffic on your online channels. We take data seriously and use state of the art software to track and analyse every part of your user journey.

data and analytics

What we do

Delivering powerful insights transforming digital marketing campaigns

Discovery

Understand how your online channels and digital campaigns are performing.

Data Visualisation

Easy to follow reporting that highlights metrics and KPIs important to your brand.

Consumer Insight

Valuable insight into your visitors and consumers.

Attribution

Understand which channels, platforms and mediums bring you the most ROI.

Conversion analysis

With better insights come opportunities to increase conversion rates and make more of your existing traffic.

Heat mapping

Understand what areas of your website get most traction and make changes accordingly.

Discovery

Understand how your online channels and digital campaigns are performing.

Data Visualisation

Easy to follow reporting that highlights metrics and KPIs important to your brand.

Consumer Insight

Valuable insight into your visitors and consumers.

Attribution

Understand which channels, platforms and mediums bring you the most ROI.

Conversion analysis

With better insights come opportunities to increase conversion rates and make more of your existing traffic.

Heat mapping

Understand what areas of your website get most traction and make changes accordingly.

Our Data & Analytics Services

Full service analytics reporting

Analytics set up

The first step is to set up various accounts and verify ownership under one profile. This is so we can manage all of the various tools from one place, as well as integrate them for the best insight into your digital markeitng and web performance.

Configuration

Once your accounts are created it’s time to configure our tracking to highlight the metrics and KPIs important to you. The possibilities are endless from conversions to time spent on a single page. Our team of digital marketers will work with you to establish your goals.

Asset linking

Once we have set up various tracking its time to link your assets together along with linking them to your website. This is because some channels like google analytics and google search console work best when linked.

 

Monthly reporting

We report back our findings on a monthly basis with an easy to follow report. Additionally our account managers follow up with a call to make sure you understand the report  and our recommendations fully.

Campaign optimisation

Based on the insights we get from your monthly reporting our data scientists will re evaluate your digital marketing campaigns in order to get the most ROI.

 

Website optimisation

Similar to optimising your digital marketing campaigns based on your data insights, we can recomend and make changes to your website and web pages in order to improve your ranking on search engines or conversion rates.

 

Frequently asked questions

Data analytics is the key to unlocking the most value you can extract from data across your organisation, to create a productive, cost-effective analytics strategy that gets results.

Depending on the stage of the workflow and the requirement of the data analysis, Data & Analytics answer everything a company needs to know; from what’s going on in the company to what solutions to be adopted for optimising processes and functions.

No one type of Data and Analytics is better than the other. That being said, we focus on the four main types of data which business can use and benefit most from. These are descriptive, diagnostic, predictive and prescriptive.

 

Absolutely. We have a lot of clients who are not E-commerce. There are many reasons to invest in Data & Analytics even if you don’t sell online including giving further insight into the performance of your brand, possible outcomes and direction for future strategies to encourage more offline sales.

We are a service based business and so all of our work is bespoke. Its difficult to give out right costs for everything however we do have flat rates for some of our services as well as packages for brands to outsource multiple marketing elements. Get in touch today to find out more.

Why use us for Data & Analytics?

Our specialist team of analytics experts can get you all the details of insight and data analysis your business needs to succeed. As a Google Premier Partner, we most commonly work with Google Analytics and Google Analytics 360 but are also familiar with a range of existing data and analytical software tool kits. Though all of our services come equip with our data & analytics support, the level of service you require may vary.

Lets work together!

Let’s get started and together we can grow your business online. Fill out your details and we’ll be in touch with you shortly