Digital Marketing Agency Birmingham

In short, Digital marketing is marketing via the internet to reach consumers. Digital marketing is an extremely broad field, including tactics such as paid search, SEO,  Email marketing, Content marketing, Social media marketing, and more! Depending on your business different digital marketing strategies may bring a higher return on investment than others. 

Digital marketing is all about increasing your reach online, introducing more people to your brand, and driving more traffic to your online channels (website, facebook store etc) with the aim to increase the amount of sales, calls, downloads, subscriptions you get month on month. What seperates digital marketing from offline marketing is that everything can be tracked, monioted and optimised to ensure your getting the most ROI. Digital insights on your user activity can also help show gaps in your market, even if you dont sell online.

That depends. The best form of any marketing is to use the platforms which are most used by your target market. However there is no reason you cant turn redundant channels into lead generators with the right strategy. Generally we can break down digital marketing into two areas, paid and organic. Paid will bring quicker returns but have additional costs, such as pay per click or sponsored posts. Organic strategies will yield results but take more time to mature. Both are important with the latter being integral for long term growth. 

Absolutely. We have a lot of clients who are not E-commerce. There are mnay reasons to invest in your digital marketing even if you dont sell online including having access to a larger target audience and being able to drive more quality leads to your offline sales teams.

We are a service based business and so all of our work is bespoke. Its difficult to give out right costs for everything however we do have flat rates for some of our services as well as packages for brands to outsource multiple marketing elements. Get in touch today to find out more.