Paid Search (PPC)
Drive traffic to your website with pay per click advertising
Results Driven PPC marketing
We are a full service paid search agency based in the heart of the midlands.
PPC is an almost instant way of ranking higher on search engines, resulting in faster ROI short term. Paid search focuses on keywords, user locations and interests. Users enter specific words, phrases and queries when searching for a specific product or service. Our job is to ensure you appear for each of the search terms that are relevant to you. Each time a user clicks on your ad, your charged a fee, hence the name “pay-per-click advertising.”
What we do
We provide tailored PPC advertising getting you the max ROI.
Our Paid Search Services
Clients see an average uplift of 150% on sales through our PPC management.
The first step to any paid search campaign is building Your account. Our Paid Media team will work with you to either build a new PPC account, or if you already have an account, we will review your historical data, and developing new strategies.
Audience & Keyword analysis
The next step is to understand who you are targeting and when you want our ads to appear. Our PPC experts do all the hard work for you, creating target markets and keyword lists that are most relevant to the products or services that you offer.
Depending on what type of PPC strategy we are using, the PPC team will start creating your ads. These might be text only, shopping ads, display ads, or a mix off all of them. We created several advert variations and under go some A/B Testing to ensure max ROI.
Tracking & Landing page review
After we have created your account, researched your key words and created your adverts, we then need to review your landing pages making any relevant changes to improve your ad quality. Our Web development team will implement some website tracking. We measure everything from click-throughs to conversions to be able to show your ROI.
Google analytics integration
We go that step further and link your Google Analytics with your Adwords campaigns to see the full picture, such as what pages your customer visited after clicking the ad, and at what point they left your website. These insights help us make changes to your PPC campaigns as well as help us advise on areas of your website that are underperforming.
At the end of each month we like to highlight our joint achievements by showing you how well the campaign has performed with an in-depth report. We follow up our reports with with a call or zoom meeting with one of our PPC experts to make sure you fully understand what the data is telling you and how we will make changes to campaigns moving forward.
Experts In Paid Search - Adwords certified
Our paid search specialists are all Google Adwords certified. We specialise in performance-driven PPC campaigns for businesses across a variety of platforms including google, bing, facebook, instagram, youtube and Linkedin. Our PPC services start from £349* per month.
Are your PPC Campaigns Ineffective?
Getting more clicks or traffic to your website from markets you do not target? With the correct PPC management you could receive more potential leads from relevant target markets. Why waste money on clicks to your site that have no meaning. Get in touch today for your free PPC review.
Frequently asked questions
Pay Per Click, otherwise known as PPC is an online advertising model in which advertisers pay each time a user clicks on one of their online ads.
In order for ads to appear alongside the results on a search engine (commonly referred to as a Search Engine Results Page, or SERP). Ads are subject to what is known as the Ad Auction, an entirely automated process that Google and other major search engines use to determine the relevance and validity of advertisements that appear on their SERPs.
Absolutely. Pay-per-click marketing is a way of using search engine advertising to generate more clicks to your website, as a further means of “earning” clicks organically.
We are a service based business and so all of our work is bespoke. We generally charge our clients 10% of their campaign budget so it’s difficult to give out right costs for everything. However, we do have flat rates for some of our services as well as packages for brands to outsource multiple marketing elements. Get in touch today to find out more.
Why use us for PPC marketing?
Lets work together!
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