Search engine optimisation, or SEO, is a form of digital marketing which helps websites to rank higher on search engine results pages, similar to paid search. However unlike PPC, SEO marketing requires time to yield results, and it is ‘earned’ rather than ‘paid,’ making SEO cost effective over time. (check out our blog on paid …
The effects of the recent pandemic have dealt a fatal blow to the economy. As a result, many business owners have suffered great losses. However all is not lost! Albert Einstien once said “in the midst of every crisis lies a great opportunity.”
Turning a negative into positive
During the lockdown period many services have been taken away, reduced, or distributed differently. The benefit of this is that we have now been provided with the greatest yet most under-estimated commodity, time. While restrictions on social interaction has left many brands unable to trade from a product and service point of view, it is a perfect time to increase consumer loyalty and engagement.
Brands like KFC have done a brilliant job at this with the “#RateMyKFC” campaign. KFC has urged its consumers to try and recreate their favorite KFC dishes, then judging them – rather harshly! This is a great example of leveraging a bad situation by staying concurrent, encouraging consumer engagement and creating content that people want to see and interact with.