What is Pay per click advertising? Most people’s understanding of Pay per click advertising (PPC) is that ppc is a form of digital marketing that gets websites to rank on the first page of a search engine’s results page. Essentially, ppc marketing is a way of buying visits to your site, rather than attempting to earn …
The basic purpose of branding is to show a mark of ownership. This can refer to a name, logotype or trademark. However, branding has evolved over time to provide several functions other than just a mark of ownership. Branding is now also a tool for corporate image building. Branding is symbols associated with key values …
The effects of the recent pandemic have dealt a fatal blow to the economy. As a result, many business owners have suffered. Alas, all is not lost! Albert Einstien once said “in the midst of every crisis lies a great opportunity.” Turning a negative into positive During the lockdown period many services have been taken …