Branding and brand equity

The basic purpose of branding is to show a mark of ownership. This can refer to a name, logotype or trademark. However, branding has evolved over time to provide several functions other than just a mark of ownership. Branding is now also a tool for corporate image building. Branding is symbols associated with key values …

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Opportuniy in Crisis

The effects of the recent pandemic have dealt a fatal blow to the economy. As a result, many business owners have suffered. Alas, all is not lost! Albert Einstien once said “in the midst of every crisis lies a great opportunity.”  Turning a negative into positive During the lockdown period many services have been taken …

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