The effects of the recent pandemic have dealt a fatal blow to the economy. As a result, many business owners have suffered. Alas, all is not lost! Albert Einstien once said “in the midst of every crisis lies a great opportunity.”
Turning a negative into positive
During the lockdown period many services have been taken away, reduced, or distributed differently. The benefit of this is that we have now been provided with the greatest yet most under-estimated commodity, time. While restrictions on social interaction has left many brands unable to trade from a product and service point of view, it is a perfect time to increase consumer loyalty and engagement.
Brands like KFC have done a brilliant job at this with the #RateMyKFC campaign. KFC has urged its consumers to try and recreate their favourite KFC dishes, then judging them – rather harshly! This is a great example of leveraging a bad situation by staying concurrent, encouraging consumer engagement and creating content that people want to see and interact with.
